Why Southern Maine is a Hot Market for Homebuyers in 2025: Trends & Insights for Realtors
The Southern Maine real estate market is experiencing unprecedented demand as we move into 2025. With its coastal charm, small-town appeal, and strong economic growth, the region continues to attract homebuyers looking for a better quality of life. Whether they’re first-time buyers, relocating families, or retirees, people are increasingly turning to Southern Maine for its affordability (compared to neighboring states), lifestyle benefits, and long-term investment potential.
For realtors, understanding the key drivers behind this demand—and how to position properties effectively—will be essential for success. In this article, we’ll dive into the latest trends, buyer preferences, and what realtors need to know to stay ahead in the Southern Maine housing market in 2025.
1. Market Demand: Why Southern Maine is Attracting Buyers
Affordability Compared to Nearby Markets
As home prices continue to skyrocket in Massachusetts and New Hampshire, buyers are seeking more affordable options without sacrificing proximity to urban conveniences. Southern Maine, including towns like Berwick, Kittery, Kennebunk, and York, offers a competitive price per square foot compared to Boston suburbs while providing a better quality of life.
Lifestyle Appeal & Quality of Life
The post-pandemic shift toward remote work and lifestyle-driven relocations has fueled demand in coastal and rural areas. Southern Maine is an ideal location for homebuyers who want:
Access to nature (beaches, hiking trails, and lakes)
Tight-knit communities with small-town charm
Lower property taxes compared to other New England states
A slower pace of life while still being within commuting distance of Boston or Portland
Growing Infrastructure & Economic Development
Southern Maine is investing in infrastructure improvements, new business developments, and revitalizing downtown areas.
Cities like Portland and Biddeford have seen a resurgence in new restaurants, co-working spaces, and tech startups, drawing professionals to the area.
Berwick, Maine—home to Hawk’s Landing, a new development by Providential Equity Development (PED Homes)—is emerging as a desirable location for young families looking for modern, well-built homes in a community-oriented environment.
2. Housing Trends Shaping the Southern Maine Market in 2025
Understanding current buyer preferences will help realtors effectively market properties and meet client expectations. Here are some of the biggest housing trends influencing the Southern Maine market:
New Construction Demand is Rising
Many homebuyers are choosing newly built homes over existing homes due to modern designs, energy efficiency, and lower maintenance costs. Developments like Hawks Landing in Berwick offer customizable home options that appeal to buyers seeking move-in-ready, high-quality construction without the headaches of older homes.
Sustainability & Energy Efficiency Matter
Buyers in 2025 are prioritizing eco-friendly features like:
Energy-efficient appliances (Bosch, Energy Star-rated)
Solar panel readiness & smart home technology
Sustainable materials like granite countertops and non-toxic paints
Realtors should highlight these features in listings to appeal to environmentally conscious buyers.
Multi-Generational & Flexible Living Spaces
With remote work still popular, buyers want homes with dedicated office spaces, in-law suites, and adaptable layouts. Open floor plans, bonus rooms, and finished basements are key selling points.
Outdoor Living is a Major Selling Point
Southern Maine’s natural beauty makes outdoor spaces a must-have for buyers. Features like large decks, screened porches, and oversized yards are driving demand, especially in developments like Hawks Landing, where each home sits on 1+ acre of land.
3. What Realtors Need to Know to Stay Ahead
1. Leverage Local Expertise & Community Knowledge
Buyers in 2025 aren’t just looking for homes; they’re looking for lifestyle alignment. Realtors who can speak to:
School districts and educational opportunities
Proximity to outdoor recreation and beaches
The local food scene and small business culture
...will have an edge in closing deals.
2. Market New Construction Effectively
Since many buyers are moving from out of state, realtors should highlight the advantages of buying new construction homes in Southern Maine:
Customization & modern amenities (vs. outdated homes requiring renovations)
Lower maintenance costs & warranties
Community-focused developments like Hawks Landing that offer a ready-made neighborhood
Using high-quality virtual tours, drone footage, and social media marketing can help showcase these homes to out-of-state buyers.
3. Emphasize Investment Potential
With rising home values and continued demand, realtors should position Southern Maine as a smart long-term investment. Buyers who purchase in 2025 could see strong appreciation over the next decade, especially in high-growth towns like Berwick and Kennebunk.
For realtors in Southern Maine, 2025 is shaping up to be a high-demand market with strong buyer interest from local and out-of-state purchasers. By understanding buyer preferences, leveraging local market knowledge, and effectively marketing new construction properties, realtors can maximize opportunities and close more deals in this thriving region.
If you’re looking for high-quality new construction homes to showcase to your clients, check out Hawk’s Landing in Berwick, a premier development by Providential Equity Development (PED Homes) that combines modern design with the charm of Southern Maine living.
📢 Realtors, Let’s Connect!
Want to partner with PED Homes or learn more about our available properties? Contact us today to schedule a private tour or get exclusive access to upcoming listings!